We’d like to thank you for inviting us to share our approach for this project and to be in consideration as your partner.
We’re on a mission
to turn clunky into flawless 
We create branded experiences where advanced functionality meets premium design, because customers demand more for their attention.
At 51North, we have developed a unique approach to creating digital experiences that bridge the gap between feature-rich systems such as CMS, PIM, and PMS and customer satisfaction. Combined with unrivalled attention to detail this results in custom-made products that maximise value.
play
We are very excited!
Our Toverland team
Kamiel Meijers
Creative Director
Kyle Adams
Technology Director
Stijn Coolen
Development
Jaap Kraan
Partnership Director
Kimberly Verhoeven
Development
Andrei Motian
Design
Ruben Israel
Design
Tom Tefehne
Development
Rik Lamers
Development
Laura Kölker
Design
Pitch Statement
Toverland.com should be a mature touchpoint in the customer journey, providing engagement, brand and park education, and converting online visitors into park visitors.
Provide users with a seamless experiences that increases conversion on all points of sale.
Create an experience that arouses interest, educates and encourages park visits.
Gain a profound understanding of your audience with intelligent data collection.
Flawless usability across all devices.
And create a solid foundation for future growth.
Technical considerations
We are very aware that the technology we use, along with solid & secure implementation, is a vital element in building trust with you and your audience.
Next to that, we want to create a platform that can easily keep up with your evolving needs and emerging insights, acting as a springboard for future growth. With all this in mind, there’s really only one CMS we can wholeheartedly recommend.
- Flexible, editor focused, content management
- API connectivity (Simply put, if it features an API, we’re able to establish a connection.)
- Multi-language support: built-in.
- Built-in Content Approval Process & User Management: set up workflows to ensure that content is reviewed before it goes live
- Granular User Access Control
- Secure Database encryption
Our approach
We ambition to create a website that inspires, and encourages users to go out and fully experience everything Toverland has to offer. With laser sharp focus on delivering a premium user experience.
We’ll go for a headless approach by building a decoupled frontend meaning, the site will be lightning fast and a dream to use. And - at the same time - provide platform managers with an intuitive experience.
To get this right, it’s essential that we start with an exploration phase.
By doing this we gain a deep understanding of the business, the product, and its challenges, as well as being aligned on goals and how to get there. Ensuring that we achieve your business objectives efficiently and effectively.
The steps of our Exploratory Phase
- 01.
Strategy Workshop
- 02.
Creative Spectrum Analysis
- 03.
Business, Brand & Product Immersion
- 04.
Technical Landscape
- 05.
Scope Definition
- 06.
Creative Concept
Toverland Roadmap
How we will work together
Dedicated digital producer from 51North during the entire performance period and cooldown period.
Weekly progress stand-ups over Google hangout.
Shared Slack channel for day-to-day communication.
Physical meeting for milestone presentations and deliveries.
Clear Recap notes and agreed-upon action over email.
Recommendations
Visually differentiate
Directional and simplified
Seamless and unified
Smart modular system with infinite possibilities
Clearly show (not just tell) the uniqueness of the Toverland. With a playful touch of magic.
User flows are clear and directional. The user journey encourages click- thoughts and is optimized for conversion.
Use motion principles to create cohesion through the different pages, introducing movement and dynamism to the experience
Tailor-made rich content modules, incorporating: visuals & video, interactive elements making the platform extremely flexible.
And this is
what we do
